10 Must-Try Marketing Ideas for your Roofing Company

August 11, 2018

 
When you’re trying to run AND market your roofing business, it can be hard to figure out what the next steps are. Thankfully, if you’re a roofing contractor looking for a steady flow of new leads and clients, there are a bunch of things you can do to get more roofing jobs for yourself. If you’re wondering how to market a roofing company, keep reading.
If you focus on these activities long term to build a reputation for yourself, you can have a year-round roofing business full of roof repair, replacement, and inspection jobs, with a full inbox and ringing phone.
You can’t rely on the Yellow Pages or newspaper to bring you business anymore. The best way to get more roofing jobs for your company is to take control of your own roofer marketing. There are plenty of offline  and online advertising opportunities to market and grow your roofing company. So let’s jump into the tips!

1. Get Customer-Ready Online

 
 Most customers nowadays, even commercial customers, will search for new companies to work with before making a decision. They will look at your website and social media as well as  read reviews across the web for your business , oftentimes before choosing a company to contact. 
 
 So your online presence including your website needs to be customer-ready.
  
 If you don't already have a website for your roofing company or are worried your competitors are outdoing you both in terms of how good it looks, how well it works, and how many people can find you, that's something we can help with.   

2. Dominate your Local Roofing Searches

 
 With your website up and customer ready, don’t forget to prepare it for search engines too. Doing some roofing SEO  after finding your best roofing keywords will help give you the best chance of showing up when people search for roofing services. Don’t forget to sign up for your Google Business listing  (here is our guide on how to get your business on Google ) and link it to your website, too.  

2. Fill Out Your Local Profiles

Did you know that some customers also search on local websites like Yelp? Make sure all of your local profiles are filled out. You can view our Yelp SEO guide here to help you get started.
BONUS – doing this also helps  your website show up higher when you add your links!

3. Show Off Your Roofing Portfolio

 
Make sure that people can see high quality, real photos of your recent work to get an idea of the quality jobs you can do.
  
This means:  
  • advertise your roofing work on social media like Facebook and Instagram
  • upload photos of your recent roofing work to Yelp and Google
  • keep your website updated with your most recent photos
 
If a customer can't see what amazing work you do, even if you're advertising to them via in-person methods like flyers and postcards, how do you expect them to trust you enough to hire you?

4. Get Real Reviews

Whenever you complete a job for a customer, make sure to ask them for a review on one of your online profiles, like Yelp or Google My Business. 
This is important to help others pick you as their contractors and yes, this is another online marketing factor that also helps your profiles show up higher.

5. Offer Free Roof Estimates and Inspections for New Customers

One of the best ways to get new customers in the books is to offer a one time deal, like a free roof inspection or free estimate. This can also foster good will in your new clients’ minds and will make them think of you every time they need a roofer!

6. Send Direct Mail

Believe it or not, direct mail is actually still very a very effective method of advertising for local businesses. This is because you can easily target the locations that you service.

7. Remarketing and Social Advertising

Once you have your website up and are getting traffic, make sure you  remarket your visitors who didn’t contact you. This means showing them ads for your business even after they leave your site. This is important because most people who visit your website will not contact you on the first try.

Social advertising is also a great option, and a bit of a combination of local ads and digital marketing, because for example on sites like Facebook, you can target people directly in your area with a new customer offer.

8. Network Locally

Networking is not dead and never will be. Join your local Chamber of Commerce and attend local business owner meetups to tell people about your roofing business and become the “go to” company for roofing. Connect with real estate agents and property managers who might need your service on a repeat basis.

9. Ask for Referrals

Don’t be afraid to ask your network  and  your past customers for referrals.

10. Sponsor Local Events

Have you ever been to a local fair or event and noticed sponsor logos plastered everywhere? Once again, this is a great way to get your name out to your local community and make sure they know of you. Sponsorships is a form of advertising that is also philanthropic and helps you give back to your community.

Is there anything we forgot? Do you think you’ll be able to market your roofing company more effectively after checking out this list? Let us know in the comments!

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