Why Your Business Needs a Password Manager

March 27, 2018

Passwords – keeping track of them, updating them, making sure they’re secure, remembering them, and sharing them –  all of these tasks are a necessary pain if you’re doing  any kind of work online. If you have a website (which you do) or any social media profiles (which I’m betting you do), you know the pain I’m talking about.

Add in trying to manage your business and share these passwords with whoever needs them, not to mention revoking access and changing passwords when you stop working with someone, and you reach an entirely new level of headaches that password management presents.

2 Important Reasons to Use A Password Manager:

Really, do I need to say more?

How many times have you gone digging through an email thread for an old password, only to find that it’s been changed since that email?

How many times have you used the same password across multiple high-value accounts, risking them all?

How many times have you totally forgotten an important password for a service and had to spend an extra 20 minutes resetting it before you could even do the thing you wanted to do in the first place?

If you’re anything like me, I’m guessing a lot. Which is why I want to encourage everyone with digital assets to  start using a password manager !

I used to be against password managers. I used to question their security. Honestly – is keeping your passwords written on a piece of paper somewhere hidden in your house probably safer? Yes.  If you’re paranoid about safety to that degree, you may want to stick with that ancient method. But the companies that provide password management services take their security seriously (after all, their livelihood depends on it) – and you can always choose not to add the  highest value accounts (ie your main email, any banks, etc.) That’s how I use my password manager.

Since signing up for Dashlane last year, I am wasting far less time  just chasing around passwords for the different administrative accounts I have, from hosting to social media to obscure sites I can never remember. And since Dashlane integrates with my phone, it works there, too.

I can share passwords with anyone who needs it, without having to send it to them in a plain text email.

I can also revoke access to these passwords without having to change them.

Or, if I do share the password directly, I can now change it with a few mouse clicks, usually faster than a manual password reset.

I can change all of my passwords in bulk.

I don’t have to remember them off the top of my head anymore.

I don’t have to save them in separate files, folders, or spreadsheets anymore.

I’m saving my  most valuable resource:  time , while getting the extra feeling of security and convenience because my passwords are now stronger.

This may seem like an advertisement for password managers but really I just want to help business owners stop wasting time on meaningless tasks , so you can start focusing on what really matters in your business. Using a password manager is just one additional way to make sure your business assets are as organized as possible.

A Word of Warning

With password managers, if you lose access to your “master” password, you lose access to  everything. So if you can’t keep track of one main password, this is not the solution for you.

Ready to take the leap?

If you want to get a move on this and start saving time now , the two services I recommend are  Dashlane and  Lastpass.  They both offer free options, with limited sharing and limited device use (ie Dashlane free only syncs to one device, that kind of thing.) However they’re both very affordable as well, and worth your time. I believe Dashlane comes in at $40/yr and Lastpass is about $24/yr. That’s pocket change and a huge value for the amount of time saved!

You’ll need to sign up for an account, download the extension, and start saving each password you use as you do your work within the extension. I’ve found that that’s the easiest way to build up your password “portfolio” without having to sit there and add hours of work to your day. Just add as you go, and eventually everything you need should be in there.

That’s all for now – keep an eye out for more time-saving and business-boosting tips in the future!

Enjoyed this blog? Feel free to share it with anyone in your network who might find it useful!

< Older Post Newer Post >

TheSEOKitchen Small Business Services Are Now at ProPages

By Hannah Martin • July 29, 2025
Welcome to ProPages.ai!

20 No-Brainer Ideas for Advertising Your Small Business

By Hannah Martin • July 18, 2025
Let me guess: You set up your business, opened shop, did all the paper work, and even paid for a website.. but people still aren’t coming in? Well, you might have forgotten an important step, or maybe you just didn’t know where to start with it… You need MARKETING and ADVERTISING. Marketing your small business is the key to all business sales, unless your entire business model is based on impulse buys. With marketing and advertising, the saying that “the early bird gets the worm” really rings true. Here are 20 ways you can advertise your local business without any expertise, so you can increase sales and get more customers. Before you jump into the list, did you know that SEO (short for “Search Engine Optimization”) can help bring customers to your business naturally? Imagine being listed on the first page when people search for your services in Google. We can do that! Check out our SEO services here. Here are 20 affordable marketing and advertising ideas for your small business Submit your business name, address, and phone number to all of the local directories that cover your town. This means setting up profiles on websites like Yelp, Yellowpages, and Foursquare. ( Bonus : do SEO on your Yelp page to come up higher there, too.) Make sure your business is listed on Google+ for Business. If it is, make sure you claim the listing. If it’s not, make sure you set it up! (And then claim it.) Create an optimized Facebook page for your business. Invite all of your friends in the area, and run ads to people who might be interested in your services nearby. Put your vehicle in a vinyl wrap. This is like a mobile billboard that advertises your local business wherever you go! Establish your expertise on social media by creating posts about your professional/business accomplishments. Ask for referrals from past customers. You can even offer a referral free (like I do!) to encourage fee, word of mouth advertising. Submit for a local “coupon book” membership. Take out an ad in the local newspaper. Sponsor a local event, such as Relay for Life, or a community marathon. Run a contest. You can advertise this contest using any of the methods above. Consistently blog about topics related to your business, that your customers would find helpful. Retarget people who have already been to your website, but might not have contacted you on their first visit. Take out PPC ads. Optimize your website to rank organically in Google . This is called SEO, and it means that when someone searches for your services (for example, “roofing company in Las Vegas”), you’ll come up first! Advertise on local news websites. Place ads on Craigslist.org. Join your local Chamber of Commerce. Use press releases when there is significant news for your business to talk about. (A grand opening press release would definitely be appropriate!) Attend a BNI meeting for your local chapter Once you start using some of these tips, business will start coming in. From there, the most important thing to keep growing your business is to ensure customers come back , so make sure you’re providing the best experience possible after your advertising brings the customer in.  Best of luck!

5 Steps For More Website Traffic & Sales

By Hannah Martin • June 28, 2025
5 Steps Every Service Business Can Take to Get More Website Traffic & Sales
Show More